The idea that informs the project is to have an essential and sophisticated container that does not prevail over but rather enhances the product. 

Simplicity is the secret of the concept both from a technical and from a manufacturing point of view, capable of speaking one language worldwide. Materiality and contrasts weave and texture : all united by unprecedented manufactures that make this project a highly effective and impactful solution, safeguarding a higher efficiency.

 

Disintegrating the enclosure walls using an optical illusion: a continuous horizon line that goes on to infinity, and echoes in neutral colours and transparencies. 

Within this scenario, the display system “floats”, reduced to a minimum: the product is on stage!